Post by ester22 on Mar 27, 2024 6:58:05 GMT
This is a condensed version of our exchange. The content shock, 10 years later: an arms race of content Content Shock In 2013, Mark issued a warning. Too much content will kill content marketing and content marketing is not a sustainable strategy, he contended. “The thesis behind the content shock article is that, in an economic system, a natural system, or a human system, if there’s too much of something, there has to be an adjustment.” This is true of water, snow, pollution, heat… and there are no reasons why content creation wouldn’t be following that rule either, Mark explained.
You’re going to have a flood and you will Australia Email List need to adjust,” he went on. “This pattern repeats in every channel where there’s a need for content. When a new channel becomes popular, the amount of content in the channel goes up, up, up, up, up. And so, it becomes an arms race. And it’s a never-ending competition.” As always, Mark is hitting the nail on the head. All content creators have been through this before. Those who published monthly in the 1990s, started publishing weekly 10 years later, then daily and finally, several times a day. The “Publish or perish” adage has never been so true. And so it goes with social platforms too.
Publishing once a month on LinkedIn isn’t going to make you very popular. After a while, one can wonder whether publishing ever more content still makes sense. Either you create better content or promote it better (or both). “And you only have two choices,” Mark went on. “You must create better and better content. And there’s a price to that. Or you must promote it better and better and there’s a cost to that too.” This is something that happens with every social media channel, old and new. “Now we have threads and everybody — in the States — says, ‘go on threads! It’s easy to find an audience.’” But it never lasts for long.
You’re going to have a flood and you will Australia Email List need to adjust,” he went on. “This pattern repeats in every channel where there’s a need for content. When a new channel becomes popular, the amount of content in the channel goes up, up, up, up, up. And so, it becomes an arms race. And it’s a never-ending competition.” As always, Mark is hitting the nail on the head. All content creators have been through this before. Those who published monthly in the 1990s, started publishing weekly 10 years later, then daily and finally, several times a day. The “Publish or perish” adage has never been so true. And so it goes with social platforms too.
Publishing once a month on LinkedIn isn’t going to make you very popular. After a while, one can wonder whether publishing ever more content still makes sense. Either you create better content or promote it better (or both). “And you only have two choices,” Mark went on. “You must create better and better content. And there’s a price to that. Or you must promote it better and better and there’s a cost to that too.” This is something that happens with every social media channel, old and new. “Now we have threads and everybody — in the States — says, ‘go on threads! It’s easy to find an audience.’” But it never lasts for long.