Post by carol2 on Mar 30, 2024 12:19:02 GMT
Consumption has become something central in people’s lives but it is not about supermarket consumption, it is a matter of cultural consumption, sports etc. which requires large sums of money. There is even investment going into the maintenance of one’s body and health. Individuals spend enormous sums of money to fuel their passions which are central to their identities and this should be looked at as a cultural phenomenon. Iconic brands, cult brands and community marketing community marketing Douglas Holt, one of the world’s leading branding professors, says that a brand’s success in becoming what he calls an “iconic brand” is based on cultural analysis at country level.
Chipotle, the Mexican organic restaurant France Email List chain in the US began to understand that fast foods didn’t have the same appeal for Americans, and not just in San Francisco. The average American is starting to move away from fast food chains. Chipotle has not only understood this trend, they have rebuilt their brand around this underlying fact. From brands to cultural branding To become a cultural brand, you must not make do with the launch of your brand in the market, you must opt for a countertrend strategy and do everything possible to help that countertrend to grow and become mainstream.
Hence, you will have to learn to tell the difference between iconic brands and cult brands. Some brands have a very strong impact on given communities, large or small. If we go back to cultural branding, the goal is to build a brand, a cult brand on a countertrend, which grows into an iconic brand. But the danger for iconic brands is to fall from grace and regress to cult brand status. I once worked for the Alfa Romeo brand. When you mention that brand, it brings memories of the 1970s, The Graduate and Dustin Hoffman’s Alfa Romeo convertible . In those days, this brand was in all movies. It was really the iconic brand of the 70s-80s. For many reasons, including poor Fiat management, it has regressed to cult brand status.
Chipotle, the Mexican organic restaurant France Email List chain in the US began to understand that fast foods didn’t have the same appeal for Americans, and not just in San Francisco. The average American is starting to move away from fast food chains. Chipotle has not only understood this trend, they have rebuilt their brand around this underlying fact. From brands to cultural branding To become a cultural brand, you must not make do with the launch of your brand in the market, you must opt for a countertrend strategy and do everything possible to help that countertrend to grow and become mainstream.
Hence, you will have to learn to tell the difference between iconic brands and cult brands. Some brands have a very strong impact on given communities, large or small. If we go back to cultural branding, the goal is to build a brand, a cult brand on a countertrend, which grows into an iconic brand. But the danger for iconic brands is to fall from grace and regress to cult brand status. I once worked for the Alfa Romeo brand. When you mention that brand, it brings memories of the 1970s, The Graduate and Dustin Hoffman’s Alfa Romeo convertible . In those days, this brand was in all movies. It was really the iconic brand of the 70s-80s. For many reasons, including poor Fiat management, it has regressed to cult brand status.