Post by stephenson2 on Apr 9, 2024 4:46:44 GMT
The numbers of likes and followers do sometimes trick us into judging whether a business is successful or not. It is just a trick. I was curious to know whether it really matters that much or not, so I decide to test this statement last week. I tweeted about a trendy topic. Only a quarter of my followers saw my post, and 1 or 2 interacted with it.
social media strategy - followers
It is not the quantity that matters, but the quality
People who “like” or “follow” your page do not necessarily read, or even pay attention to the content you post. Basically, it is exactly as if they were inexistent. When it comes to followers and likes, you should worry about the quality rather than the quantity.
Social media strategy is part of your broader strategy
What is your social media strategy without your content strategy? Or your traffic generation strategy? Or your strong brand identity? If your social media strategy is wandering independently from the others, users will be confused, they will have nothing interesting to interact with and react about. All the digital marketing strategy must be in sync, and filling in different small tasks, to achieve the larger goal.
Scheduled vs. real time posts
Hootsuite and Buffer are valuable tools to USA Email List use in order to ensure a certain frequency of posts, when you are far from your computer, working on something else, or on holidays. However, you shouldn’t lay on your laurels too much.
Social media is better in real time: it requires effort !
Social media is called “social” for a reason: it is a relationship, a conversation, an interaction between you and your audience. So, it is always better to do this real time.
The value of your social media
We know that being on social media is free. However, do not treat it as a free element of your strategy, because you might tend to value it less. And you would be making a big mistake! Social media is not entirely free. It requires time, efforts. These are valuable investments. And the more input you provide, the higher your returns (ROI) you will get.
Being on social media is easy? Developing a social media strategy is not impossible. The secret is to synchronise your social media strategy with your global business strategy, and to value it !
social media strategy - followers
It is not the quantity that matters, but the quality
People who “like” or “follow” your page do not necessarily read, or even pay attention to the content you post. Basically, it is exactly as if they were inexistent. When it comes to followers and likes, you should worry about the quality rather than the quantity.
Social media strategy is part of your broader strategy
What is your social media strategy without your content strategy? Or your traffic generation strategy? Or your strong brand identity? If your social media strategy is wandering independently from the others, users will be confused, they will have nothing interesting to interact with and react about. All the digital marketing strategy must be in sync, and filling in different small tasks, to achieve the larger goal.
Scheduled vs. real time posts
Hootsuite and Buffer are valuable tools to USA Email List use in order to ensure a certain frequency of posts, when you are far from your computer, working on something else, or on holidays. However, you shouldn’t lay on your laurels too much.
Social media is better in real time: it requires effort !
Social media is called “social” for a reason: it is a relationship, a conversation, an interaction between you and your audience. So, it is always better to do this real time.
The value of your social media
We know that being on social media is free. However, do not treat it as a free element of your strategy, because you might tend to value it less. And you would be making a big mistake! Social media is not entirely free. It requires time, efforts. These are valuable investments. And the more input you provide, the higher your returns (ROI) you will get.
Being on social media is easy? Developing a social media strategy is not impossible. The secret is to synchronise your social media strategy with your global business strategy, and to value it !