Post by james768 on Jan 24, 2024 16:01:59 GMT
The image strategy will allow us to take care of every element of communication, thanks to which we have full control over how our brand looks on the market. Late parcel deliveries, inappropriate mailing communication, or a broken website are just a few events that will negatively impact our brand. We need to be able to react to them and fix them quickly enough. The image strategy should specify how to deal with crises Image crises are an integral part of the life of many brands. An effective image strategy should also define how the brand plans to solve such crises and what narrative it plans to lead. More and more often, brands decide to enter the conversation in a humorous way and respond to negative or sarcastic customer comments. Such responses are very well received by the public and increase the brand's reach.
However, sometimes we witness brands' failure to cope with crises. If, in Australia Email List response to a negative comment that describes the defects of our product or a negative situation, we react too late or in an inappropriate way, this may have a negative impact on the image of our brand. A perfect example of this is the crisis of the Kia brand, which, after an unfavorable post by rapper Kęka, who speaks negatively about cars and describes the eternal technical problems of his car, did not decide to react in time, and when she referred to the rapper's words, she tried to divert attention to the situation. . As a result, the whole situation took on a negative connotation. Rebranding as a new start for our brand Developing an image strategy does not necessarily have to involve the brand entering the market.
If we are a company with an established position on the market, but we would like to refresh our image or change the direction of communication and the values conveyed, an image strategy will help us with this. All elements of the image strategy, which we will describe later in the article, define the direction of development of our brand on the market. In the case of companies already active on the market, we can try to define a completely new direction for the development of our brand or take into account new strategies that we have not taken into account before. If we see that new trends are emerging on our market or that competitive companies are changing the tone of their communication, we should consider our image strategy and the direction of our business development even more.
However, sometimes we witness brands' failure to cope with crises. If, in Australia Email List response to a negative comment that describes the defects of our product or a negative situation, we react too late or in an inappropriate way, this may have a negative impact on the image of our brand. A perfect example of this is the crisis of the Kia brand, which, after an unfavorable post by rapper Kęka, who speaks negatively about cars and describes the eternal technical problems of his car, did not decide to react in time, and when she referred to the rapper's words, she tried to divert attention to the situation. . As a result, the whole situation took on a negative connotation. Rebranding as a new start for our brand Developing an image strategy does not necessarily have to involve the brand entering the market.
If we are a company with an established position on the market, but we would like to refresh our image or change the direction of communication and the values conveyed, an image strategy will help us with this. All elements of the image strategy, which we will describe later in the article, define the direction of development of our brand on the market. In the case of companies already active on the market, we can try to define a completely new direction for the development of our brand or take into account new strategies that we have not taken into account before. If we see that new trends are emerging on our market or that competitive companies are changing the tone of their communication, we should consider our image strategy and the direction of our business development even more.