Post by mostafiz6o on Feb 22, 2024 5:27:17 GMT
What do marketers need to know about data science and advertising to avoid unemployment? Share what marketers need to know about big data, data science, and advertising. If big data, machine learning, and artificial intelligence are a distant future for you. Then it's time to sound the alarm. Today data science is used by many companies and social networks. We collect examples of advertising cases where it applies these techniques. Offline advertising McDonald's and billboards The largest fast food chain is installing smart billboards on UK streets whose content changes according to road conditions. To this end, the advertising company connected its event management system and connected its services to monitor road conditions in real time.
If the roads are clear the billboard will provide drivers with meals on their way home. If traffic is difficult car owners will see text like this traffic jam it? The image of the light at the end of the tunnel and the McDonald's logo C Level Contact List is the so-called Golden Arches. McDonald's billboards advertise banned food and police on smart city boards in Moscow when the topic of banned products was hotly debated when an Italian food store owner installed it on a smart city board. It depicts cheese and deli meats. The inner shield analyzes the appearance of passers-by and if it recognizes a police uniform it changes the image to an advertisement for a Russian matryoshka doll store. Giant billboard and positioning in.
London they open it area over A huge display measuring 1 square meter. This is one of the largest and oldest billboards in the country and has been operating since. But what’s impressive is not its size but its content. The billboard receives information from cameras and sensors installed on the street. They read passersby's age, gender, facial expressions and the make of passing cars. There is also a hotspot nearby. Based on the data collected, the billboard selects ads that are of interest to passers-by and car owners. Social Networks and Services, , and Algorithmic Feeds Social networks use machine learning to generate algorithmic news feeds and recommended pages for users.
If the roads are clear the billboard will provide drivers with meals on their way home. If traffic is difficult car owners will see text like this traffic jam it? The image of the light at the end of the tunnel and the McDonald's logo C Level Contact List is the so-called Golden Arches. McDonald's billboards advertise banned food and police on smart city boards in Moscow when the topic of banned products was hotly debated when an Italian food store owner installed it on a smart city board. It depicts cheese and deli meats. The inner shield analyzes the appearance of passers-by and if it recognizes a police uniform it changes the image to an advertisement for a Russian matryoshka doll store. Giant billboard and positioning in.
London they open it area over A huge display measuring 1 square meter. This is one of the largest and oldest billboards in the country and has been operating since. But what’s impressive is not its size but its content. The billboard receives information from cameras and sensors installed on the street. They read passersby's age, gender, facial expressions and the make of passing cars. There is also a hotspot nearby. Based on the data collected, the billboard selects ads that are of interest to passers-by and car owners. Social Networks and Services, , and Algorithmic Feeds Social networks use machine learning to generate algorithmic news feeds and recommended pages for users.