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Post by account_disabled on Mar 14, 2024 4:03:51 GMT
The idea is to show Google that your pages are relevant and reliable, therefore worthy of being targeted by its algorithm during the data extraction operation. Have accounts on social networks. Google readily relies on official social accounts managed by entities and personalities. The information found there, by nature subjective, is cross-referenced with data from public platforms, which are more objective. If you are not yet present on Facebook, Twitter, LinkedIn and others, it is high time to get started. And if you already complete them and have an active presence on the networks. Complete your Google establishment profile. Another important source for the Knowledge Graph BTB Directory the Google file provides concrete information concerning the company (address, telephone number, opening hours, etc.) which can be included in the panel. Edit the Knowledge Panel directly. This is a solution that we mentioned above provided you are connected with the Google account associated with the information panel, you have the possibility of suggesting modifications – as long as they respect Google guidelines – if , for example, you notice the presence of erroneous data. In conclusion, it is essential to understand how the Knowledge Graph works to be able to influence its display in any way in response to a query including your company or brand name. But that's not all ! It is crucial to deploy, in parallel, a global SEO strategy. Because displaying the Knowledge Panel is only a first step you must then push the Internet user to click on organic links, in order to generate traffic, then conversions.
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