Post by account_disabled on Mar 16, 2024 5:34:46 GMT
Today they are part of the DNA of modern media company cultures: you can't think about creating and distributing content without these two things. But at one point, data and video were in the same category as artificial intelligence. Companies that were early to experiment and make it work for them moved forward, and in many cases, still are. How media leaders will make AI work While many media organizations have experimented with AI, few have gone beyond experimentation and truly unlocked AI's potential to help creators and practitioners in the field.
They will have to address the AI branding problem Marketing List Portrayals of tech-noir dystopias in which humans are knowingly (but often unknowingly) in the service of a menacing technological force do no one any favors. The portrayal of AI can be threatening, and all these AI-related mistakes advance that narrative. Even if you have to break a few eggs to make an omelette, it's crucial to proactively address mistakes and learn not to repeat them.
For example, media leaders should ensure that their AI-driven productivity is such that it informs creative processes, rather than drives them. And don't forget to work with your content and product teams to design this approach, rather than working from the top down. The good news is that more and more media organizations are committing to this mission and taking the adoption of AI seriously. It's an exciting trend to keep an eye on for years to come.
They will have to address the AI branding problem Marketing List Portrayals of tech-noir dystopias in which humans are knowingly (but often unknowingly) in the service of a menacing technological force do no one any favors. The portrayal of AI can be threatening, and all these AI-related mistakes advance that narrative. Even if you have to break a few eggs to make an omelette, it's crucial to proactively address mistakes and learn not to repeat them.
For example, media leaders should ensure that their AI-driven productivity is such that it informs creative processes, rather than drives them. And don't forget to work with your content and product teams to design this approach, rather than working from the top down. The good news is that more and more media organizations are committing to this mission and taking the adoption of AI seriously. It's an exciting trend to keep an eye on for years to come.